Yesterday, Harrods revealed their latest project to
hit the store – a junior collection. Launched last night, the new Junior
Collections Rooms are purely for 10-16 year olds that enjoy fashion. The new
spaces are filled with luxury brands, giving youngsters access to exclusive
outfits by labels including Gucci, Armani, Versace and Jean Paul Gaultier.
"This unique interactive experience will open
the doors of Harrods to a whole new generation of fashionistas." said
Torly Grimshawe, Harrods' childrenswear general merchandise manager.
To help celebrate, Harrods were joined by various
DJs as well as photo booths and styling sessions.
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