January
2013 sees the opening of Selfridges ‘No Noise’ shopping area. Doing exactly
what it says on the tin, the area will be solely for silent shopping, where
shoes and mobile phones are to be left at the door for a tranquil shopping
experience.
The
idea is inspired by founder Harry Gordon Selfridge and will be situated in the
store’s Ultralounge, featuring a Quiet Shop for guests to purchase de-branded
products as well as an edit of pieces from Spring collections from designers
such as Jil Sander and Maison Martin Margiela.
Guests
are also encouraged to take part in meditation sessions and make use of the
headspace pods that come as part of the experience.
Selfridges
creative director Alannah Weston says: the room “invites customers to find a
moment of peace in a world where we are bombarded by a cacophony of information
and stimulation” – WWD reports.
To
take full advantage of this unique experience, head to Selfridges this January!
No comments:
Post a Comment