Since the images of David Beckham’s new underwear campaign were released, everybody has been talking about him, and it’s not hard to see why. It seems H&M have gone all out, collaborating with possibly the most beautiful man in the world, David Beckham's face is now seen on every H&M store window, every magazine and every Twitter and Facebook page. The world has gone Beckham crazy.
With a number of collaborations under their belt, including Versace, Lanvin, Jimmy Choo, Stella McCartney and Karl Lagerfeld to name a few, the pressure was on for H&M to deliver something fantastic, and boy have they done it.
Fans turned up in their thousands just to catch a glimpse of our favourite footballer in the Regent Street store last Wednesday where he posed for photos and signed his new collection. If this is anything to go by, I’m sure the underwear will be flying off the shelves, especially as they are priced as little as £7.99.
Here are some of the photos for those who may have missed them, or for those simply wishing to remind themselves.
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