'give fur the cold shoulder'

New York Fashion Week is upon us, although I’m sure most of you don’t need reminding and it’s set to be huge. It's a time when every designer is hoping to get their work shown, and every journalist is hoping to get a shot of it. But what happens behind the scenes, behind the glitz and glamour?

Penelope Cruz has hit the news for an issue designers are often slated for, pre-NYFW for something not so beautiful, animal cruelty, and what better time to raise awareness than in the weeks before one of the biggest fashion events kicks off?

It seems PETA have gone all out with their choice of celebrity to back the ‘Give Fur the Cold Shoulder’ campaign, and what an excellent choice they have made. Penelope Cruz is a beautiful, down to earth animal lover that a lot of people respect and is the perfect face for such a charity. It is rare that she is seen without one her dogs by her side and it is said that her parents get frustrated with the amount of cats she finds on the streets and brings into her home. Yvonne Taylor, Peta senior programme manager, says: “Penelope has appeared on every ‘best dressed’ list in the world, and one thing you will never see her wearing is fur. She has a look that kills, without anyone having to die for it”.

The campaign is to be aimed at New York, London and Milan, three of the biggest fashion capitals in the world, with a 70ft billboard hitting Madison Square Garden just in time for Fashion Week. 

Let’s hope the campaign can motivate people into leaving the fur where God intended it to be and give those designers a wake up call to stop using it.