Tuesday 31 July 2012

Rihanna's best collaboration yet?

Rihanna is known for her wacky way of dressing, from spike/studs to the tiniest bandeaus, so when news broke of her collaboration with high street giant River Island, I couldn’t help but feel an array of mixed emotions.
While mostly excited at the idea of being able to dress like Rihanna and even just to wear something that she has been a part of making, if the collection is anything like her own style, it could lead to a few cases of inappropriate dress – let’s just hope the older generations stay away from any studded leather shorts and boob tubes!
Rihanna said: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
It seems River Island are moving up in the competition against rivals Topshop and H&M with a huge celebrity fan-base, including Lana Del Rey, Whitney Port and Beyonce, a flashback to their beginning with the Chelsea Girl range, River Islands former name in the seventies, and now this huge collaboration under their belt.
For some time now, it has been obvious that the pop princess has a huge love for British fashion, as showcased in her music videos and everyday life. In the video for ‘We Found Love’ she was sporting creepers, acid wash denim and bomber jackets; really working the edgy fashion vibe that British designers love. We can only hope that this may be a preview of what to expect. 



Launching in Spring 2013, I cannot wait to see what she comes up with as it is set to be her best collaboration yet.

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